The well-known Hilton hotel chain has announced that it will continue to compete directly with Sheraton hotels in the restructuring of different spas in its facilities. The brand, which already has 123 spas around the world and another 80 under construction, has explained that its new concept, "eforea" spa , will allow all its guests to achieve the balance and well-being of the body that will allow them to enjoy a lot more of your stay at the hotel whatever the reason (work, leisure, etc.)
In an attempt to broaden the appeal of the spas , Hilton has chosen to add a "Men’s Journey" service, which includes body repair treatments and a bamboo massage. This is just one of the three offers that the hotel offers to its guests. By hiring Journey spa, guests will be able to use the different rooms that they will find in the spa, such as the thermal treatment room. 
The innovations that can be found in the rooms are very varied. For example, one of the most striking will be the special “cocoon-like” shower that includes music and a scent diffusion system that can be used simultaneously. Last month, Sheraton announced a global upgrade program for its spas.
The launch of its own spa products, Shine for Sheraton, confirms that these types of facilities are still big business for hotels. Although the visitors to the spas were drastically reduced during the recession, the specialists assure that the growth of the last months is very positive to continue with a clear growth .