The Dubai hotel group, Jumeirah , has launched a new project in which luxury hotels will be the protagonists. The new brand, to be called Venu, will see the light of day in the middle of the year, as the company is currently in the middle of negotiations for the purchase of land in different parts of the world , such as: Middle East, North Africa , Europe and Asia-Pacific.
Venu hotels will be five-star hotels with strong local roots. They will be designed for all those who seek to discover the true roots of the place where they are traveling. Jumeirah currently owns 11 high-end hotels. His best known hotel is the Burj Al Arab , the impressive ‘seven star’ building that everyone knows about.
The hotel group explained that occupancy rates in Dubai last year were 92%, which is why they have made it clear that the crisis and recession have not affected them much. Their goal is to have 30 hotels around the world in 2013. Some of the countries where these openings will be held are Frankfurt and Shanghai.
With these new projects , the company has recognized that its intention is to continue attracting high-end clients to its exclusive facilities. This type of establishment, only for the wealthiest, is characterized by its perfect combination of leisure and design . Other hotel chains, such as the InterContinental Group, have already dared to open hotels of this type in which only those who can pay a fortune to spend a single night can stay.