Have you heard of millennials ? The normal thing would be that yes, since this generation is on everyone’s lips. We are referring to those born between 1981 and 1995, that is, young people who became adults with the arrival of the new millennium and in a period of full prosperity. Why are they so important? Well, because it is about the future generation of users and consumers and because they have very different characteristics and needs from those of previous generations.
Taking into account the importance of millennials , Expedia, considered one of the largest online travel agencies in the world, wanted to reveal their travel habits and trends. It has done so from a study carried out together with the Future Foundation in eight countries spread over the five continents: Australia, China, South Korea, Brazil, the United States, the United Kingdom, Germany, and France. Do you want to discover how this generation travels? Coming up next, we tell you!
Your source of inspiration
One of the conclusions drawn from the study is that millennials love to travel. In fact, as Expedia explains, they spend a good part of their money on travel experiences. Of course, they expect their tour operators to offer them personalization. On the other hand, the study reveals that when it comes to choosing the destination of their vacations, social networks have a great influence on them. Of course, they are also carried away by what they see on travel blogs , on the websites of industry experts and on the pages of travel companies.
The importance of authenticity
According to the study, millennials value authenticity more than social capital. For example, it seems that 2 out of every 3 3 people belonging to this generation what they most want from their travels is to achieve authentic experiences . Of course, many like people to comment on their vacation photos on social media.
Fear of risk
Another aspect to take into account is that the so-called Generation Y or Millennials have a great aversion to risk. By this we mean that they prefer travel experiences verified by a trusted source to being the first to try something new or have no references. And contrary to what it may seem, almost half of millennials are afraid of traveling alone and almost 60% are concerned about safety abroad.
Everything under control
After the study, Expedia has concluded that most millennials like to keep the situation under control when they are traveling. To do this, they turn to technology , which allows them to have their personal lives controlled. In addition, it is important to note that due to that control, these young people want everything to be flexible. In fact, millennials modify their itineraries more than 20% of the time.
A selfish generation
Finally, the study concludes that this group of young people is rather selfish. That is why they are called the “Yo Yo Generation”. Thus, they affirm that almost 40% of millennial parents consider that having children has had a negative impact on their travels. On the other hand, they are not very supportive of data privacy, but prefer to be sent recommendations on destinations based on their needs, preferences and, of course, budget. In fact, 40% are willing to provide their personal data as long as they receive relevant offers or special discounts.