The well-known hotel chain Hilton Hotels Corp. , owned by Blackstone Group LP , has recently announced its new project, the creation of a new hotel chain called: Denizen Hotels . This new hotel chain aims to have guests from all over the world with a high economic level .
The long-awaited announcement comes at a time when many luxury hotels and resorts are in deep crisis as many companies cut frivolous spending . Hilton , has highlighted features of its new brand such as design , exceptional service and most importantly right now, its affordable price . The first Denizen hotel is scheduled to open its doors in 2012 and its website ( denizenhotels.com ) is already up and running, although you will not find any details about the hotels yet.
The famous hotel chain is already trying to acquire land for the construction of hotels in such glamorous areas as: Abu Dhabi, Austin, Hollywood (California), Beverly Hills (California), Buenos Aires, Cancun, Istanbul, Jerusalem, Las Vegas, London , Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington DC.
Hilton Hotels Chairman and CEO Christopher Nassetta has stated:
Despite the fact that we are in a challenging macroeconomic moment, the creation of our new hotels demonstrates our commitment to continue investing in our long-term growth
This is a busy year for Hilton Hotels . The company is in the midst of moving its headquarters from California to Northern Virginia . In January they already launched a new brand, Residencia2 Suites by Hilton , designed for the youngest , focusing on a very modern design and decoration.