It has taken them a lot to take the step, but they have finally agreed. Ryanair , the low-cost airline that has allowed many people to travel, has reached an agreement with Travelport to sell tickets for its flights, something that has not happened to date. Among its peculiarities was the fact that they only sold seats through their website.
More revenue for Ryanair
Several years of legal warfare, the company led by Michael O’Leary has decided to waive its exclusive sales policy through ryanair.com. Travel agencies, which have done everything possible to circumvent Ryanair’s veto, will finally be able to sell their flights through agencies .
The agreement is total and will be beneficial to all parties involved. Both the airline and the travel agencies will be able to increase their business volume, although this time the benefit will not always be for the same. That means that more flights will be sold, but that they will not get as much cut of them when they are hired by agency.
The pact with Travelport is already closed and next week they will start selling the first tickets. Kenny Jacobs , Ryanair Marketing Director, has been very optimistic: "More than 22% of our customers already choose Ryanair for their business trips and we expect that percentage to increase thanks to this agreement."
easyJet did the same in 2012
Thus, we could say that they have taken the same step as one of their competitors in 2012. It was in that year when easyJet decided to sell their tickets through agencies after reaching an agreement with Amadeus , Travelport’s main rival in terms of that refers to the distribution of air reservations.